Cold-launching a Southeast Asia iGaming studio
Based in the Filipino Chinese community, focused on iGaming app promotion with a monthly budget of USD 80–120K. We spread risk across 4 independent BMs and 6 ad accounts, capped at $3K per account per day, achieving stable launch within 30 days.
- Regions: SEA + LATAM
- Spend: $94K in the first month
- Replacement: within 24 hours